![]() ![]() So we went from simply being transactional to being a partner that shows up in the ways a partner shows up. “When I came here, we were simply a negotiating function that showed up every three years to collect a signature, as opposed to running alongside the industry to understand what’s important to them. “We also didn’t have a team that with the labels,” he continues. “So I went to work slowly, shuttling between engineers and the music industry so they could hear each other. “I think there were a lot of misunderstandings on both sides,” Cohen says. It may in fact be the cumulative effect of what Cohen says was a long-term strategy to enhance the platform (and in so doing address many of the things that people find annoying about YouTube’s free service) while engaging with the very people he’d competed against so ferociously during his label days. The alignment is perfect.”įair enough, but money and splashy features wouldn’t seem to account for a 30-million-subscriber sea change. 1 - told Bloomberg last year, “We make money, they make money. ![]() ![]() Top sources at music companies tell Variety that things have improved dramatically, although they feel a significant value gap remains on royalties Lucian Grainge, chairman of Universal, the world’s largest music company, said at the Music Matters conference in September, “It’s quite a sea change from where we were ten years ago.” As YouTube’s former chief business officer Robert Kyncl - who becomes CEO of Warner Music on Jan. However, $6 billion in 12 months speaks pretty loudly. It also has amped up its “twin-engine” revenue model (advertising and subscriptions) amid a dizzying array of other features to help creators and labels promote their music - including YouTube Shorts, basically its answer to TikTok, which the company says are now averaging 30 billion daily views. The company now says it has paid more than $50 billion to creators, artists and media companies over the past three years that total includes more than $6 billion to the music industry between July 2021 and June 2022. ![]() That move came after years of contentious relations between YouTube and the music industry over its comparatively low royalty rates, a situation not diminished by Cohen’s at-times notoriously combative demeanor.īut YouTube has since worked strenuously to be “a partner” to the music business. You can buy the full version to unlock this limitation and enable all its features.Yet by any measure, the growth is remarkable and comes in tandem with a years-long charm offensive aimed at creators and the music industry.Īfter a couple of false starts, YouTube Music and Premium launched their subscription services in earnest in 2018, around 18 months after music chief Lyor Cohen joined the company, following his many years in C-suite positions at Def Jam Records and Warner Music, as well as 300 Entertainment (which he co-founded and was sold to Warner for a reported $400 million last year). Note: The free trial version of NoteBurner YouTube Music Converter allows you to convert the first 1 minute of each song and convert 3 songs at a time. After that, you can play YouTube Music in the background on any device. It's suggested to try out to use NoteBurner YouTube Music Converter to download YouTube Music offline even without Premium. YouTube Music is a free app for iOS and Android that lets you play music in the background only while you're a paid subscriber - YouTube Music Premium or YouTube Premium member.īut on this page, we've listed two solutions to listen to YouTube Music with screen off or in the background. After that, import YouTube Music to the native music player on your device, and start enjoying. 6 Play YouTube Music Offline in BackgroundĬonnect your Android, iPhone, iPad or other equipment to computer, then copy the downloaded YouTube Music files to your device easily. ![]()
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